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DNAx  —  DONE NOW, AUTHENTIC.

Your DNA. Your X-Factor.

Hand built by robots, imagined by humans.

You could be using your Brand Blueprint and AI Voice Encoder by the end of the week.

Begin X-traction — power your X-Factor

FREE DIAGNOSTIC • 5 MINUTES COMPLETION • NO CARD REQUIRED

The plan was never the problem.

Most operators have been planning their content for 6 to 18 months. The plan exists. The intention exists. What's missing is the system that takes the plan and finishes it. That gap — between knowing and doing — is not a motivation problem. It's a machinery problem.

We built the machine. You deploy it.

Tier 1 — WOW Essentials

Three done-for-you templates. $497 each. Instant delivery. NOW aesthetic. You own the assets forever, no retainer, no waiting.

Tier 2 — DNAx

Three bespoke builds in your brand. 2 to 4 weeks. One per client. NOW underneath, your DNA on top. Not a template — a working asset finished in your voice.

YOUR PROGRESS BADGE
DNAx

Buy one module, you're at DNA¹. Buy two, DNA². Buy all six, DNA⁶ — the complete genome. The number is your progress badge. It moves as you build.

The Six A's
A
Authority
Content Pack Pro
B
Alliance
Partner Growth
C
Activation
Email Rescue
D
Answers
Quiz Funnel
E
Algorithm
GEO + SEO
F
Architecture
BizCard 2026
The Modules

Six A's. Two tiers. Pick where to start.

Three Essentials packs at $497, four bundle paths, three bespoke DNAx builds. Swipe to browse each.

Tier 1 — WOW Essentials

DNAx — Done Now, Authentic.

Your DNA. Your X-Factor.

Three bespoke modules. Your brand. Our system. 2–4 week delivery. One per client.

Tier 2 — DNAx Builds

Done Now, Answers.

Build D — Quiz Funnel

Diagnose your buyer. In their words. Before the call.

The Bespoke Quiz Funnel tells you who arrived, what they want, and how to talk to them — before the call. Built in your brand. Custom-scored.

  • ICP matched quiz
  • Landing page + Form function with GUI + bracket-scored backend
  • 3 result pages, 3 lead magnets, 8-email sequence
  • Hero video edit x4 + 8-week post-quiz flow map
  • Built in your voice. Yours forever.
$2,497
3-WEEK BUILD • CLIENT BRAND
Start Build D — $2,497
See what's inside Build D

DNA Intake — pre-session diagnostic quiz, 8–10 questions. Cuts discovery from cold-start to warm-start.

Discovery call — 45 min, focused on validation and voice.

Production — quiz universe + scoring + landing + 3 result pages + 3 lead magnets + 8 emails + video edit.

DNA Handover — 14-day revision window, 90–95% target. Source files yours.

Done Now, Algorithm.

Build E — GEO + SEO Authority

12 articles. 3 schema layers. 10+ directories.

Classical SEO is commoditised. AI search is the new front line. Build E gives you both. Authority you own.

  • 12 pillar articles in your voice (1,200–1,800 words)
  • Article + FAQ + Organization schema, all wired
  • Apify Citation Builder — 10+ directories
  • GBP config + llms.txt + LinkedIn conversion prompt
  • Yours forever. No retainer. No expiry.
$1,997
4-WEEK BUILD • CLIENT BRAND
Start Build E — $1,997
See what's inside Build E

SEO + GEO audit — keyword gap, schema scoring, AI crawler check.

12 pillar articles — operator essay format, GEO-optimised, your voice.

3-layer schema — Article + FAQ + Organization. Site-wide deploy.

Apify auto-citations — 50+ directories submitted programmatically.

Optional +$597 — VA Manual Citations: 12 hand-placed niche citations.

Done Now, Architecture.

Build F — BizCard 2026

Three pages. Your brand. Your platform.

The 2026 business card — a URL doing four jobs in one scroll. Three pages, properly assembled. Architecture, not just design.

  • Partner page + Sales page + Lead Magnet Delivery page
  • Built in your aesthetic with brand-improvement notes
  • Dual deployment: Your CRM + GitHub repo
  • Mobile-first, schema-wired, brand-voice-extracted
  • Yours forever. Editable. Permanent.
$1,997
2-WEEK BUILD • CLIENT BRAND
Start Build F — $1,997
See what's inside Build F

Discovery call — 60 min. Page roles, CTAs, hosting target.

DNA Extraction — brand assets + improvement recommendations.

3 pages — Partner + Sales + Lead Magnet, mobile-first, in your aesthetic.

Model deployment — NOW GitHub repo.

Optional bolt-ons — Animations (+$297) and Deployment Consult (+$297).

Bundles

Stack the A's. Save.

Bundling consolidates real work — one discovery call, one voice extraction, one schema deploy. We pass the savings on.

Bundle Paths

DNA² • COUNTS AS 2 OF 6

Pipeline Engine

Build D + Build E • $4,494 → $3,997

SAVE $497

Quiz captures. Articles authority. Pipeline complete. Lead magnets share between modules — 2 of 3 magnets come from the article bank. Voice extracted once.

$3,997
Start Pipeline Engine — $3,997
DNA² • COUNTS AS 2 OF 6

Conversion Stack

Build D + Build F • $3,994 → $3,497

SAVE $497

Quiz captures. BizCard converts. Conversion infrastructure end-to-end. Sales page framework re-purposes from quiz result pages. Voice extracted once.

$3,497
Start Conversion Stack — $3,497
DNA² • COUNTS AS 2 OF 6

Authority Stack

Build E + Build F • $3,494 → $2,997

SAVE $497

Articles + presence pages. Authority + conversion. The two-pillar buy. Schema covers everything in one deploy. Sales page becomes article 13 in the SEO bank.

$2,997
Start Authority Stack — $2,997
DNA³ • THE BESPOKE TRIPLE

Complete Factory

Build D + E + F • $5,991 → $4,997

SAVE $994

All three bespoke builds. Voice extracted once. Schema deployed once. Discovery call covers all three. The serious operator buy — not three disconnected products, but one integrated system.

$4,997
Start Complete Factory — $4,997
The Genome Path
DNA¹ → DNA² → DNA³ → DNA⁴ → DNA⁵ → DNA⁶
X-Ponential — Where the genome is expressed.

Your channels. Our system.

Three managed builds. Partner-attributed. Setup once, scale on tap.

Tier 3 — X-Ponential Builds

Done Now, Acquisition.

GX-1 — Acquisition

LinkedIn appointment-setting. 50/50 ICP/IPP. Booked conversations — the close is yours.

Manual, personalised outreach. Two channels in parallel: direct ICP outbound and warm partner introductions. The close is yours.

  • 30 ICP + 30 IPP conversations per month (Lite)
  • Channel Manager via VA World, NOW-managed
  • SerpAPI lead enrichment + Sales Nav setup
  • $100 credit per missed booked conversation
  • Built in your voice. 90-day review built in.
From$2,000
Setup $2,000 · Lite $997/mo · Pro $1,997/mo
Book a Fit Call — GX-1
See what's inside GX-1

Setup ($2,000) — ICP + IPP profile, SerpAPI enrichment, Channel Manager recruitment, Sales Nav config, outreach system build, reporting framework.

Lite ($997/mo) — 60 conversations, 6 qualified meetings booked, fully manual outreach, weekly pipeline reporting.

Pro ($1,997/mo) — Lite + 120 conversations, 12 meetings + content factory (3–4 posts/week) + LinkedIn activity boost.

Strategic Oversight — Chris White manages everything end-to-end.

Done Now, Amplification.

GX-2 — Amplification

Meta Ads launchpad. We build, the partner runs, the VA schedules.

Two cycles of content. Ad creative. Partner introduction. Ad spend ring-fenced — paid direct to your chosen operator from our vetted shortlist.

  • 2-cycle content build (8 weeks of assets)
  • Ad creative + scripts + video editing
  • Partner shortlist — you choose your operator
  • Ring-fenced ad spend — never marked up
  • VA-scheduled deployment. 90-day review.
From$2,997
Setup $2,997 · Lite $997/mo · Pro $1,997/mo
Book a Fit Call — GX-2
See what's inside GX-2

Setup ($2,997) — Strategic ratification, 2 cycles of content, ad creative + scripts, video editing, partner intro, VA-scheduled deployment.

Lite ($997/mo) — Monthly creative refresh: 8 ad creatives, 4 carousels, 4 video scripts. Voice-locked to your DNA.

Pro ($1,997/mo) — Lite + 4 animation prompts/month + weekly creative variants + 2-month rolling content calendar.

Ring-fenced spend — Ad spend + partner retainer paid direct. NOW never marks up media or tooling.

Done Now, Anthology.

GX-3 — Anthology

A complete video library, captured in 6 weeks. Yours forever.

26 mini-videos, founder interviews, testimonials, full b-roll bank. Loaned GoPro + lavalier kit. Market rate $32K–$56K. Your price $4,997.

  • 26 mini-videos (15–30s each, voice-matched)
  • 1 founder interview + 2 key-player edits
  • 3 testimonial videos, brand-polished
  • Full b-roll bank + 12-month deployment calendar
  • GoPro + mic kit loaned. 14-day capture window.
From$4,997
Setup $4,997 · Lite $497/mo · Pro $997/mo
Book a Fit Call — GX-3
See what's inside GX-3

Setup ($4,997 · 6-week build) — Discovery, b-roll plan, interview architecture, 26 animations, 1 founder interview, 2 key-player edits, 3 testimonials, DNA handover.

Lite ($497/mo) — 4 new mini-animations/month + quarterly content audit + Drive asset management.

Pro ($997/mo) — Lite + 1 new testimonial/month + 1 founder mini-interview/quarter + monthly caption-ready calendar.

Market rate: $32,500–$56,000 NZD. Your price: $4,997 setup.

The system, in motion.

One client. One outcome. One number per A-word.

Note: Vignettes below are example fills. Real client testimonials are being collected — replace each as cases land.
A — Authority

"Wow I can f*****g believe it this is amazing, thank you so much"

Aaron Kemp — Founder, Tradies Mentoring Tradies

B — Alliance

"Activated 6 partner relationships through the Partner Growth System. 14 qualified introductions in 8 weeks."

Tom Reynolds — agency owner

C — Activation

"Revived a 2,400-contact cold list. 38 conversations booked, 5 sales in 8 weeks."

Anna Dunbar — accountant

D — Answers

"Launched a Bespoke Quiz Funnel. 187 completions in week 1. Sales call show-up rate up from 41% to 78%."

Marcus Patel — business coach

E — Algorithm

"12 articles ranking. First AI-search citation by week 6. 14 qualified inbound enquiries from organic search in month 3."

Jess Ngata — executive coach

F — Architecture

"Three new BizCard pages live. Bounce rate down from 71% to 28%. Lead capture up 240%."

David Carlin — fractional CFO

Common questions. Direct answers.

Essentials (A / B / C / WOW)

How fast is "instant delivery"?
Within 24 hours of payment. We send the assets via email and a Google Drive folder. Pack A specifically takes 4 days — that's the build window for the 31 authored assets. B and C are ready immediately because they're framework + sequence packs, not authored content.
What does "you own the assets forever" actually mean?
You get editable source files. We don't host them. We don't gate access. We don't need a subscription. If you cancel your Kajabi, your relationship with us, your business — the assets stay yours, on your drive, editable.
Can I get just one pack?
Yes. Each is sold separately. The WOW Bundle is for buyers who want all three at once and prefer the $494 saving — about a third off the standalone total.
Is there a refund?
No. These are digital deliverables — once you have them, you have them. We invest the building work upfront. If something is broken on delivery we fix it; we don't refund. If you bought the wrong pack and haven't opened the files yet, email us within 24 hours and we'll swap it out.
Does it work for my industry?
If you're a B2B service operator (consultant, coach, advisor, agency owner) in NZ or AU, yes. The frameworks apply broadly but the templates are tuned to B2B service language. If you sell to consumers or sell physical products, the principles still apply — but you'll need to translate the templates more than a B2B operator would.

DNAx (Build D / E / F)

Are the timelines real?
3 weeks for Build D, 4 for E, 2 for F — measured from the discovery call. The clock pauses if you miss a sign-off window by more than 7 days. We finish on time when you do.
What happens if I miss a deadline?
The build pauses, calendar resumes when you re-engage. No penalty, no extra charge. But it does push the timeline — a 14-day delay on your end becomes a 14-day delay on delivery.
Who owns the source files?
You do. HTML, CSS, .docx, MP4, schema files, all of it — full editable. Yours to host, edit, repurpose, reuse, fork, or delete.
What stack do I need?
For Build F: anything that takes HTML and CSS — Kajabi, WordPress, Webflow, Squarespace, custom. We deliver Kajabi-ready and GitHub-ready by default. Other stacks work with the optional +$297 Deployment Consult add-on. For Build D: an email platform, a Google account. For Build E: a CMS that takes HTML and a Google Business Profile.
How do revisions work?
14-day window for D and F, 21 days for E. One revision round per asset. We aim for 90–95% — the last 5–10% is your voice nuance, the part only you can do. If we missed the mark, we fix it. If you want a different direction, that's a scope variation.
What if my voice changes mid-build?
That happens. If your voice shifts, we capture it again at the next sign-off point. Substantial pivots count as scope variations ($397 each, documented in writing — we won't surprise you with a charge).
Can I add another module after starting?
Yes — but the bundle saving applies only when modules are purchased together. After-purchase additions are full price. If you think you'll want a second module within 60 days, save the $497 and bundle from the start.

Add-ons

What does VA Implementation actually do?
It removes the deployment work. A trained VA does the paste, schedule, configure, test — the execution layer between "we delivered the asset" and "it's live and running." Tasks vary by pack (full breakdown shown at checkout). Powered by VA World — same operators we trust on our own builds.
When do I tick add-ons?
At Kajabi checkout. Each add-on is a yes/no tick-box with a one-line explainer of what it gets you. No hidden costs, no surprise bundles, no pre-selected upgrades.
Can I add an add-on after purchase?
Yes — email us within 30 days of purchase and we'll invoice the add-on at the same checkout price. After 30 days, retainer rate applies (which is higher).
Apify citations vs VA Manual Citations — what's the difference?
Apify auto-submits to 50+ directories — included in Build E. The VA upgrade ($597) adds 12 hand-placed citations on niche, high-trust sites Apify doesn't reach: guild directories, chambers, trade associations, industry review sites. Higher per-citation trust weight, permanent listings.
What does the F Animations bolt-on output look like?
Three branded MP4 micro-loops, 5 to 10 seconds each. Hero background motion, proof-strip logo reveal, CTA button micro-motion. Generated via Pika (Pika Model 2.2 on fal.ai), embedded directly in your three BizCard pages. Source files yours.

Ready when you are.

Three doors. Same system. Pick where you want to start.

Start with Essentials.

From $497. Instant delivery. Yours forever.

See Essentials packs

Go bespoke.

DNAx builds. From $1,497. 2–4 week delivery.

See DNAx builds

Not sure yet?

Book a 20-minute fit call. We'll work out which door is yours.

Book a fit call